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Services
You value qualitative research because you recognize that consumer needs are complex — and that they change. Likewise, Good Karma Consulting knows that your needs, too, have nuance and fluidity.
That’s why our full-service team partners with the best qualitative research facilities to offer you solutions custom-crafted for every project. From recruiting, to client services in the field, Good Karma Consulting ensures that your recruit is seamless, your respondents are top-notch, and your questions are answered.
In-Person and Online Services
Customizable and Tailored to Your Needs
Focus Groups
Extended Groups
Individual, In-depth Interviews
Children and Teen Groups
Context-Based Locations
A Setting Suited to the Subject Matter
Ethnographic/Observational Studies
In-store Interviews and Shopper Research
Ideation Sessions
Creative Problem Solving
Team building
Strategic Planning
“This is the best report I’ve ever received.”
Consumer Packaged Goods Client
Your qualitative research directs your business decisions. That’s why Good Karma Consulting prepares qualitative research reports with brand-minded recommendations right up front, making prominent and clear the business implications of research findings. Illustrative graphics clarify observations, verbatim quotes enliven them, and a presentation-ready PowerPoint format ensures that you can easily and expertly share qualitative research findings throughout your organization.
A Suite of Technological Innovations
In the course of qualitative research, you want to do more than scratch the surface — you want to discover deeper insights by exploring the emotions and subconscious perceptions that are the roots of respondents’ opinions. We utilize a variety of digital projection and insight capturing techniques tailored to your project.
Let’s Make Things Happen
Contact us today for a consultation on your upcoming research needs. We customize our services to meet the unique needs of your brand and the big questions you have for consumers.