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Services

You value qualitative research because you recognize that consumer needs are complex — and that they change. Likewise, Good Karma Consulting knows that your needs, too, have nuance and fluidity.

That’s why our full-service team partners with the best qualitative research facilities to offer you solutions custom-crafted for every project. From recruiting, to client services in the field, Good Karma Consulting ensures that your recruit is seamless, your respondents are top-notch, and your questions are answered.

Schedule a Consultation
  • In-Person and Online Services

Customizable and Tailored to Your Needs

  • Focus Groups

  • Extended Groups

  • Individual, In-depth Interviews

  • Children and Teen Groups

  • Context-Based Locations

A Setting Suited to the Subject Matter

  • Ethnographic/Observational Studies

  • In-store Interviews and Shopper Research

  • Ideation Sessions

  • Creative Problem Solving

  • Team building

  • Strategic Planning

How to Write Stunning Blog Post Titles

“This is the best report I’ve ever received.”

Consumer Packaged Goods Client

Your qualitative research directs your business decisions. That’s why Good Karma Consulting prepares qualitative research reports with brand-minded recommendations right up front, making prominent and clear the business implications of research findings. Illustrative graphics clarify observations, verbatim quotes enliven them, and a presentation-ready PowerPoint format ensures that you can easily and expertly share qualitative research findings throughout your organization.

A Suite of Technological Innovations

In the course of qualitative research, you want to do more than scratch the surface — you want to discover deeper insights by exploring the emotions and subconscious perceptions that are the roots of respondents’ opinions. We utilize a variety of digital projection and insight capturing techniques tailored to your project. 

Digital Collages

By transforming this technique from traditional to digital, the innovative karmaCollage application streamlines collage-making — and offers benefits beyond those realized with a traditional approach, including high-quality, non-literal photographs, convenient digital format, instant compilation of subgroup collages, and effortless incorporation into reports and presentations.

Mobile Diaries

We partner with a variety of different technology firms offering software and mobile applications that streamline capturing respondent experiences in context and in-the-moment. Capture consumer behavior without unnecessarily altering it!

Wearable Technology

We are constantly exploring and testing new wearable technologies in order to capture consumer behavior without impacting it. We utilize unique wearable cameras for a fly-on-the-wall view into your consumers’ lives and how they interact with your brand.

Let’s Make Things Happen

Contact us today for a consultation on your upcoming research needs. We customize our services to meet the unique needs of your brand and the big questions you have for consumers.

Carey Rellis
President and Founder

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