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Good Karma Consulting is a small qualitative research firm with big ideas.
Founded in 2003 by moderator Carey Rellis, Good Karma Consulting serves an international clientele ranging from Fortune 500 companies to small businesses and churches — any organization in need of cutting-edge qualitative research.
With Good Karma Consulting, you can expect:
20
Years in business
Prior client-side experience and two decades as an independent research firm
3
Continents
Global and local focus
50+
Brands
In all industries from consumer packaged goods, to pharmaceuticals, to personal care, to consumables
You value qualitative research because you recognize that consumer needs are complex and that they change.
Likewise, Good Karma Consulting knows that your needs, too, have nuance and fluidity. That’s why our full-service team partners with the best qualitative research facilities to offer you solutions custom-crafted for every project. From recruiting, to client services in the field, Good Karma Consulting ensures that your recruit is seamless, your respondents are top-notch, and your questions are answered.
Customizable Menu of Online and Facility-Based Services
Focus Groups
Extended Groups
Zoom/Online Interviews
Individual, In-depth Interviews
Children and Teen Groups
Take your Research into a Setting Suited to the Subject Matter
Ethnographic/Observational Studies
In-store Interviews and Shopper Research
Ideation Sessions
Creative Problem Solving
Team building
Strategic Planning
A Summary with Substance
Your qualitative research directs your business decisions. That’s why Good Karma Consulting prepares qualitative research reports with brand-minded recommendations right up front, making prominent and clear the business implications of research findings. Illustrative graphics clarify observations, verbatim quotes enliven them, and a presentation-ready PowerPoint format ensures that you can easily and expertly share qualitative research findings throughout your organization.
A Hospitable Backroom Experience
Your comfort and engagement as a client in the back room is just as critical to a study’s success as the comfort and engagement of your respondents in the front room. That’s why the Good Karma approach to qualitative research calls for hospitality and engagement on both sides of the mirror.
Carey Rellis
Passionate. Creative. Driven.
Building better brands has been Good Karma founder Carey Rellis’s focus for more than a decade. Her stint on the client side as a market research analyst (Kimberly-Clark Corp.), her training at the Creative Problem Solving Institute and RIVA, and her work as a moderator-consultant (Primary Insights) provided significant experience on which to base her founding of Good Karma Consulting in 2003.
As a moderator, Carey handles a variety of brands, tough topics, and international facilitation with a mind for strategy. Working in industries from pharmaceuticals to food and from pets to consumer products, she has probed sensitive subjects like menstruation, incontinence, and religion with delicacy and depth in both North America and Europe.
Carey casts her net industry-wide in the search for innovative ideas — and when she doesn’t find them, she creates them herself. Through leadership roles in two chapters of the Qualitative Research Consultants Association (QRCA), she has built a broad network of qualitative research contacts and filled a heavy — but enlightened — toolbox of creative techniques.
“The team at Good Karma Consulting is fabulous. Their approach is excellent and the insights in the report are actionable.”
Consumer Packaged Goods Client