You value qualitative research because you recognize that consumer needs are complex — and that they change. Likewise, Good Karma Consulting knows that your needs, too, have nuance and fluidity.

That’s why our full-service team partners with the best qualitative research facilities to offer you solutions custom-crafted for every project. From recruiting, to client services in the field, Good Karma Consulting ensures that your recruit is seamless, your respondents are top-notch, and your questions are answered.

In the course of qualitative research, you want to do more than scratch the surface — you want to discover deeper insights by exploring the emotions and subconscious perceptions that are the roots of respondents’ opinions. We utilize a variety of digital projection and insight capturing techniques tailored to your project. 

By transforming this technique from traditional to digital, the innovative karmaCollage application streamlines collage-making — and offers benefits beyond those realized with a traditional approach, including high-quality, non-literal photographs, convenient digital format, instant compilation of subgroup collages, and effortless incorporation into reports and presentations.

We partner with a variety of different technology firms offering software and mobile applications that streamline capturing respondent experiences in context and in-the-moment. Capture consumer behavior without unnecessarily altering it!

We are constantly exploring and testing new wearable technologies in order to capture consumer behavior without impacting it. We utilize unique wearable cameras for a fly-on-the-wall view into your consumers’ lives and how they interact with your brand.