Real Simple Daily Thought: Confusion is the welcome mat at the door of creativity. –Michael Gelb
Clients often cringe at confusion, wanting clarity from the first group forward. Yet experience has shown that the most valuable studies take us from an uncomfortable unknowing during the first few groups to an advanced understanding of consumers and customers where we can generate new solutions or ways of reaching out to the people with powerful positioning and magical product innovations as learning and perspectives are synthesized and thoughtfully analyzed. Rather than waiting for and wanting one straight answer, we should welcome the chance to step forward into the chaos that leads to the chance to land somewhere farther down the path than we had originally envisioned.
Where do we think the term fuzzy front end came from? If the answer was instantly or easily crystal clear we would have, could have, and certainly should have been there by now.