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Good Karma Consulting is a small qualitative research firm with big ideas.<\/span><\/p>\n

[\/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”30px” line_height=”1.4em” letter_spacing=”-0.02em” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Founded in 2003 by moderator Carey Rellis, Good Karma Consulting serves an international clientele ranging from Fortune 500 companies to small businesses and churches \u2014 any organization in need of cutting-edge qualitative research.<\/span><\/p>\n

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With Good Karma Consulting, you can expect:<\/span><\/p>\n

[\/fusion_title][fusion_accordion type=”” inactive_icon=”” active_icon=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” boxed_mode=”yes” border_size=”0″ border_color=”” hue=”” saturation=”” lightness=”” alpha=”” background_color=”” hover_color=”var(–awb-color1)” divider_line=”” divider_color=”” divider_hover_color=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”30px” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” icon_size=”28″ icon_color=”var(–awb-color5)” icon_boxed_mode=”no” icon_box_color=”var(–awb-color1)” icon_alignment=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)” toggle_hover_accent_color=”” toggle_active_accent_color=””][fusion_toggle title=”Unique Techniques” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]<\/p>\n

From unique ideation techniques to innovative online products, Good Karma Consulting offers qualitative research that digs deeper.<\/span><\/p>\n

[\/fusion_toggle][fusion_toggle title=”Brand Focus” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]<\/p>\n

With both product and packaging development, marketing, and market research experience, Good Karma founder Carey Rellis looks beyond projects to focus on brands.<\/span><\/p>\n

[\/fusion_toggle][fusion_toggle title=”Actionable Insights” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]<\/p>\n

Qualitative research with Good Karma Consulting promises both emotional-level insights and actionable, business-minded recommendations.<\/span><\/p>\n

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20<\/p>\n

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Years in business<\/p>\n

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Prior client-side experience and two decades as an independent research firm<\/p>\n

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3<\/p>\n

[\/fusion_title][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” title_link=”off” link_url=”” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”” content_align_small=”” content_align=”center” size=”4″ animated_font_size=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” hue=”” saturation=”” lightness=”” alpha=”” animated_text_color=”” text_shadow=”no” text_shadow_vertical=”” text_shadow_horizontal=”” text_shadow_blur=”0″ text_shadow_color=”” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”12px” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”0px” margin_right=”” margin_bottom=”8px” margin_left=”” margin_top_mobile=”” margin_bottom_mobile=”” gradient_font=”no” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ highlight_color=”” style_type=”default” sep_color=”” link_color=”” link_hover_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Continents<\/p>\n

[\/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Global and local focus<\/p>\n

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50+<\/p>\n

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Brands<\/p>\n

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In all industries from consumer packaged goods, to pharmaceuticals, to personal care, to consumables<\/p>\n

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You value qualitative research because you recognize that consumer needs are complex and that they change.\u00a0<\/span><\/p>\n

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Likewise, Good Karma Consulting knows that your needs, too, have nuance and fluidity. That\u2019s why our full-service team partners with the best qualitative research facilities to offer you solutions custom-crafted for every project. From recruiting, to client services in the field, Good Karma Consulting ensures that your recruit is seamless, your respondents are top-notch, and your questions are answered.<\/span><\/p>\n

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caption_text_transform=”” caption_text_color=”” caption_border_color=”” caption_overlay_color=”” caption_margin_top=”” caption_margin_right=”” caption_margin_bottom=”” caption_margin_left=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”172″ filter_saturation=”106″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https:\/\/goodkarmaconsulting.com\/wp-content\/uploads\/customer-service-100×100.png[\/fusion_imageframe][fusion_separator style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”15″ bottom_margin=”15″ width=”” alignment=”center” border_size=”” sep_color=”” hue=”” saturation=”” lightness=”” alpha=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=”” \/][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”p-large” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Customizable Menu of Online and Facility-Based Services<\/span><\/p>\n

[\/fusion_text][fusion_checklist icon=”” iconcolor=”” hue=”” saturation=”” lightness=”” alpha=”” circle=”” circlecolor=”” textcolor=”” size=”14px” item_padding_top=”” item_padding_right=”” item_padding_bottom=”” item_padding_left=”” divider=”” divider_color=”” odd_row_bgcolor=”” even_row_bgcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]<\/p>\n

Focus Groups<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Extended Groups<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Zoom\/Online Interviews<\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Individual, In-depth Interviews<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Children and Teen Groups<\/span><\/p>\n

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Take your Research into a Setting Suited to the Subject Matter<\/span><\/p>\n

[\/fusion_text][fusion_checklist icon=”” iconcolor=”” hue=”” saturation=”” lightness=”” alpha=”” circle=”” circlecolor=”” textcolor=”” size=”14px” item_padding_top=”” item_padding_right=”” item_padding_bottom=”” item_padding_left=”” divider=”” divider_color=”” odd_row_bgcolor=”” even_row_bgcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]<\/p>\n

Ethnographic\/Observational Studies<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

In-store Interviews and Shopper Research<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Ideation Sessions<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Creative Problem Solving<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Team building<\/span><\/p>\n

[\/fusion_li_item][fusion_li_item icon=””]<\/p>\n

Strategic Planning<\/span><\/p>\n

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A Summary with Substance<\/span><\/p>\n

[\/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”14px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Your qualitative research directs your business decisions. That\u2019s why Good Karma Consulting prepares qualitative research reports with brand-minded recommendations right up front, making prominent and clear the business implications of research findings. Illustrative graphics clarify observations, verbatim quotes enliven them, and a presentation-ready PowerPoint format ensures that you can easily and expertly share qualitative research findings throughout your organization.<\/span><\/p>\n

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A Hospitable Backroom Experience<\/span><\/p>\n

[\/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”12px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Your comfort and engagement as a client in the back room is just as critical to a study\u2019s success as the comfort and engagement of your respondents in the front room. That\u2019s why the Good Karma approach to qualitative research calls for hospitality and engagement on both sides of the mirror.<\/span><\/p>\n

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Carey Rellis<\/p>\n

[\/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Passionate. Creative. Driven.<\/span><\/p>\n

[\/fusion_text][fusion_separator style_type=”default” alignment=”center” hide_on_mobile=”large-visibility” sticky_display=”normal,sticky” top_margin=”40″ \/][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”18px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Building better brands has been Good Karma founder Carey Rellis\u2019s focus for more than a decade. Her stint on the client side as a market research analyst (Kimberly-Clark Corp.), her training at the Creative Problem Solving Institute and RIVA, and her work as a moderator-consultant (Primary Insights) provided significant experience on which to base her founding of Good Karma Consulting in 2003.<\/span><\/p>\n

[\/fusion_text][fusion_separator style_type=”default” alignment=”center” hide_on_mobile=”medium-visibility,large-visibility” sticky_display=”normal,sticky” top_margin=”40″ \/][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”18px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

As a moderator, Carey handles a variety of brands, tough topics, and international facilitation with a mind for strategy. Working in industries from pharmaceuticals to food and from pets to consumer products, she has probed sensitive subjects like menstruation, incontinence, and religion with delicacy and depth in both North America and Europe.<\/span><\/p>\n

[\/fusion_text][fusion_separator style_type=”default” alignment=”center” hide_on_mobile=”medium-visibility,large-visibility” sticky_display=”normal,sticky” top_margin=”40″ \/][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”18px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

Carey casts her net industry-wide in the search for innovative ideas \u2014 and when she doesn\u2019t find them, she creates them herself. Through leadership roles in two chapters of the Qualitative Research Consultants Association (QRCA), she has built a broad network of qualitative research contacts and filled a heavy \u2014 but enlightened \u2014 toolbox of creative techniques.<\/span><\/p>\n

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\u201cThe team at Good Karma Consulting is fabulous. Their approach is excellent and the insights in the report are actionable.\u201d<\/p>\n

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Consumer Packaged Goods Client<\/p>\n

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